How to Turn Every Holiday Conversation into a Marketing and Recruiting Opportunity Using D.R.I.V.E.
By Bob Snyder
Have you ever walked away from a conversation thinking, “That went well!” only to have the person you were talking to seemingly slip into the witness protection program and ghost you? You’re not alone. Most people lose nearly 80% of their prospects the moment they start talking because they speak to a prospect based on what matters to them, rather than what matters to their prospect.
We’ve identified 5 different buying motivations called DRIVEs. You naturally speak one of the 5 Drive buying languages which, when you speak your DRIVE, creates a disconnect between yourself and the other 4 DRIVEs. Hence the 80% loss.
During the holidays, this becomes even more important. You’ll be surrounded by people at family gatherings, concerts, office parties, and neighborhood events, all perfect opportunities to connect, if you know how to communicate in a way that builds instant trust and likability.
And that’s exactly what the DRIVE Sales System was created to do.
Where DRIVE Came From
DRIVE wasn’t born in a lab or built around a catchy personality quiz. It’s the result of more than two decades of research and real-world testing, crowd-sourced from