The Direct Sellers Association of Canada (DSA Canada) is gearing up to host its flagship national conference, DSA Canada Connect 2025, from June 22–25.
This high-impact gathering of executives, entrepreneurs, policy advocates, and thought leaders will converge on Kelowna, British Columbia, to spotlight Canada’s thriving $8.7 billion direct selling industry and discuss the evolving role of gig and independent work that’s shaping the country’s economic future.
Known for its dynamic entrepreneurial energy, Kelowna was selected as this year’s host city in celebration of the independent spirit and empowered leaders fueling the direct selling profession across Canada.
“This conference is a celebration of the power of people-led businesses,”
said Peter Maddox, President of DSA Canada.
“We’re thrilled to bring this event to Kelowna, a city with a thriving small business community and a deep appreciation for innovation and independence.”
Canada’s Direct Selling Growth in Focus
According to DSA Canada’s latest Socio-Economic Impact report, 1.1 million Canadians are now direct selling distributors, with $8.73 billion in economic impact. Also key: 84% of these distributors are women, with over half located in rural or low-density areas—a testament to the accessibility and inclusivity of the business model.
As the direct selling industry continues to grow across regions and demographics, DSA Canada