Kimberly Inskeep used to love shopping.
But as she got busier with work, family and life in general, she found there was rarely time to hit the stores. If anything, going shopping felt more like an errand than an outing.
“This is a female issue,” said Inkseep, founder, president and chief culture officer of clothing retailer Cabi. “We thought we could solve this for women by really giving her an experience that can really enhance her confidence.”
Cabi, which stands for Carol Anderson by Invitation, started in 2002 with the purpose of reinventing the shopping experience, as well as the success rate for direct sales companies. Almost 14 years later, the $250 million company has cemented its place in the direct selling industry.
“We wanted to position it as a real viable alternative…to the corporate grind,” Inskeep told Bizwomen. “It