Tag Archive for business news

Beneve Prioritizes Field Investment With Coaching Infrastructure

In a network marketing environment marked by compressed distributor lifecycles and evolving skill demands, Beneve has embedded professional coaching directly into its field development model. Rather than positioning training as a supplementary resource, the company structures ongoing mentorship as part of its operational framework for influencers.
This orientation reflects broader sector dynamics. Experienced builders increasingly evaluate leadership systems, skill standardization, and long-term development support alongside product and compensation design. Beneve’s Success Coaches program formalizes access to seasoned trainers as a standing component of the influencer experience.
Leadership Depth Anchored by Field Experience
The program is led in part by Marc Accetta, whose background spans more than three decades in direct selling, sales psychology, and leadership training. Accetta has trained hundreds of thousands of distributors globally and has reached top field ranks within multiple network marketing organizations.  Many top earners within the industry know Accetta’s exemplary success record well; as his field development training has driven multiple companies to reach significant sales milestones, including one company all the way to the #1 position on the Inc 500 Fastest Growing Companies list! His experience includes developing scalable team-building systems and mentoring leaders across international markets.
Within Beneve’s structure, Accetta focuses on leadership architecture, duplication mechanics, and

Read more...

Direct Selling Set To Takes Center Stage At The 18th WFDSA World Congress in Incheon, Korea

The 18th WFDSA World Congress, the premier and only global summit for the direct selling industry, will take place October 19 to 21, 2026, at the Inspire Entertainment Resort in Incheon, South Korea.
The first time the World Congress is being held in Northeast Asia, underscoring Korea’s prominence and leadership in the industry.
Organized by the World Federation of Direct Selling Associations (WFDSA), the global representative for the direct selling industry in over 55 markets around the world, the triennial Congress brings together CEOs of leading direct selling companies, national Direct Selling Associations (DSAs), senior policymakers, academics, and stakeholder organizations from around the world to shape the future direction of the industry and discuss emerging global trends including AI, workforce development skills, and regulatory frameworks. Since its inaugural event in Montreal, Canada, in 1972, the Congress has been hosted in major global cities including Berlin, Sydney, London, Paris, and Dubai.

Ahead of the Congress, key stakeholders gathered on February 11 at the Hotel Riviera in Seoul during the 2026 Annual General Meeting of the Korea Direct Selling Association (KDSA), where discussions focused on Korea’s direct selling market. Keynote speakers included Shaila Manyam, Chief Operating Officer and Executive Director of the WFDSA; Han-Gill Park,

Read more...