Herbalife’s digital media strategy fighting off Bill Ackman’s short campaign appears to include comparing the fund manager to Jordan Belfort-a convicted felon who ran a 90s-era boiler room, wrote a best-selling book and had a movie starring Leonardo DiCaprio made about him.
On July 17, verified Twitter account @HerbalifeTRUTH tweeted a superimposed an image of Ackman on a “Wolf of Wall Street” movie poster calling him the “Worst of Wall Street.”
The Twitter account linked to a press release slamming Pershing Square’s short bet against Herbalife.
“Ultimately, Pershing Square’s campaign is based on propaganda, and we look forward to demonstrating that its assumptions will crumble under serious and independent scrutiny.”
It’s unclear who exactly is behind the @HerbalifeTRUTH Twitter account. It links back to Iamherbalife.com. The two authors listed on the site areHerbalife and Andy Amsler, who works for digital media campaign company Podesta Group.
Ackman is loudly short Herbalife-a multi-level marketer that sells weight loss shakes and nutritional supplements. Ackman believes the company operates as a “pyramid scheme” that targets lower income individuals.
Herbalife has denied and continues to deny Ackman’s accusations.
On Tuesday, Ackman will be giving another one of his presentations on an investigation into how the company operates its nutrition clubs.
“An in-depth analysis and examination of these clubs-which Herbalife claims
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Jeunesse Expands To Africa
by Tina Williams • • 0 Comments
Jeunesse Global, a world leader in natural anti-aging skin care and nutritional supplements is expanding their global sales distribution throughout Africa, including Nigeria. Jeunesse, a United States based company, currently has sales operations in over 95 countries worldwide covering Europe, the Americas and Asia. Last month’s global sales exceeding $40 million dollars.
In just over 4 years, Jeunesse has become one of the top direct sales companies in the world and is predicted by many to be a billion dollar company in the next few years. The timing to build a local, national and international business with Jeunesse is excellent due to the exploding anti-aging market expected to be $1 trillion dollars by 2025.
More and more people want to look and feel younger, as they get older. They want to age, youthfully and Jeunesse has a line of proprietary, clinically tested products that deliver real-world results. Because of the results people get with the products, Jeunesse distributors are making considerable incomes. Successful distributors are making 6 figure (U.S. dollars) annual incomes, while the very top distributors are making 7 figure annual incomes.
Jeunesse is formally launching their products and business opportunity in the Nigerian marketplace with a four city tour this month as part
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Investigators say overloaded bins caused collapse
by Successful IBO • • 0 Comments
Overloaded storage bins on the roof of an Omaha livestock feed manufacturer’s plant caused the building collapse that killed two people in January, federal investigators said Monday.
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BlackBerry appoints new chief operating officer
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BlackBerry has appointed Marty Beard, the former chief executive of LiveOps, Inc. as its new chief operating officer.
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The Irony of Successful Sales Growth
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It is one of the great ironies of the marketplace; a small business in danger of failure as a result of extreme success. Here is advice on managing cash flow.
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US says airlines add jobs for 6th straight month
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U.S. airlines have been adding jobs for six straight months, though the gains aren’t big ones.
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Allergan to cut 1,500 employees in restructuring
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Botox-maker Allergan says it is cutting about 13 percent of its workforce, or roughly 1,500 employees, as part of a push to become more efficient and productive.
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TelexFree Hearing Next Week
by Tina Williams • • 0 Comments
A hearing will be held in Boston next Tuesday to determine whether an Ashland man accused of running an international pyramid scheme can access $4 million of his money to help fund his defense.
TelexFREE co-owner James Merrill initially asked the U.S. District Court two weeks ago to release the funds, which he said are necessary to cover the exorbitant cost of defending himself against a charge of conspiracy to commit wire fraud.
But government prosecutors have resisted, telling the court Merrill has not shown the money didn’t come from TelexFREE, which several state and federal agencies have charged with being a pyramid scheme.
The hearing will be held before Magistrate Judge David H. Hennessy at 9:30 a.m., according to court records.
TelexFREE was ordered to shut down last summer in Brazil, after a judge ruled it a “financial pyramid” scheme, according to news reports.
Galvin’s complaint says the company has raised over $1 billion worldwide, “often from honest earnings and savings accounts of Brazilian-Americans and other minorities.’’
The scheme works by constantly bringing in new money, the state alleged. For instance, participants are recruited to invest either $289 or $1,375, and receive a number of advertising kits in return. By posting ads on web sites
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Industry Veteran Dori O’Neill Joins Quanta
by Tina Williams • • 0 Comments
Dori O’Neill out of Vancouver Canada has positioned in the field with Quanta.
They say experience pays huge dividends. Dori O’Neill has decades of it. Having built a company from the corporate side of MLM to over 600 million in international sales he has now aligned as an affiliate in the field with the new and fast growing personal development company, Quanta, founded by Jim Lutes and Jim Britt.
Mr O’Neill has extensive experience opening Asian markets as well as North America. He feels Quanta is an ideal fit to bring his knowledge to team building in the field. Quanta is a truly unique category and market positioning says O’Neill. No other company I could find had such a powerful life changing market positioning combined with cutting edge, contemporary programs and infrastructure.
About Quanta:
Quanta is a company founded by personal development and network marketing veterans Jim Britt and Jim Lutes. Based in California, Quanta markets cutting edge personal growth programs in over 175 countries.
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Sandra Bullock Tupperware Movie Acquired By Sony Pictures
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“The Help” director Tate Taylor is attached to helm the project about the rise and fall of Tupperware marketing exec Brownie Wise.
Sony has signed a deal to acquire an untitled project detailing the rise of a Tupperware exec that hasSandra Bullock attached to star and Tate Taylor set to direct.
David Hoberman and Todd Lieberman of Mandeville Films and Television, whose credits range from The Fighter to The Muppets, packaged the project and are producing along with Tom Shelly. Taylor will also produce via his Wyolah Films shingle.
The project was picked up in a competitive environment and several studios, including Warners and Paramount, were bidding, according to sources. The movie marks the first official role Bullock has taken on since her Oscar nomination this year for her performance in Gravity.
Taylor wrote the script for the project, which is based on Tupperware Unsealed, the nonfiction book written by Bob Kealing about Tupperware marketing guru Brownie Wise.
Tupperware was originally developed by Earl Silas Tupper but took off in the 1950s when sales exec Wise came up with the idea of having Tupperware parties. Soon those gatherings were sweeping the nation, and Wise became as popular as the product she was selling. In 1954, she became the first woman to appear on the cover of Businessweek.
Wise, unfortunately, began clashing with Tupper, who eventually