According to a recent press release:
The Code and XTERA leadership visit Germany to align leaders, strengthen structure, and prepare Europe for a calm, system-led rollout before February.
With the European rollout ahead, The Code and XTERA made a deliberate decision about how to begin. There was no launch event, and no public announcements were made. Instead, the corporate leadership team traveled to Germany to work closely with regional leaders and align in person. The focus was simple. Build clarity, strengthen leadership, and prepare people before any activity begins.
Why take this approach?
This visit was never intended to be public. It was an internal step, consistent with how the organization has entered new regions before. Europe was not treated as a sudden move or a rush into a new market. It was approached as the next chapter, shaped by what the teams have already learned in Latin America, Africa, and India.
Germany was chosen intentionally. The country is known for structure, discipline, and a strong leadership culture. These qualities align closely with how The Code and XTERA operate globally. Before any broader European activity starts, the priority remains clear. Align leaders first, let everything else follow.
A Visit Focused on Readiness, Not Visibility
What does it
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DreamTrips Celebrates 20 Years With a High-Energy Relaunch Cruise That Signals a New Era
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Last week, the open waters between Miami and the Bahamas became the setting for a defining moment in the world of travel-based entrepreneurship. Aboard a special anniversary cruise, DreamTrips officially marked the relaunch of its brand, aligning the moment with its 20th anniversary and ushering in what many attendees described as the beginning of a powerful new chapter.
Departing from Miami and sailing to the Bahamas, the cruise brought together nearly 350 attendees for several days of connection, celebration, training, and unforgettable experiences. But what made the trip stand out wasn’t just the destination—it was the community that came to life onboard, reinforced by a symbol that was impossible to miss.
The iconic blue “YOU SHOULD BE HERE” sign—long associated with DreamTrips’ global movement—seemed to take over the entire ship. It appeared everywhere attendees looked: at events, gatherings, photo moments, and shared spaces. More than décor, it became a statement, a reminder, and a shared language for what the cruise represented.
A Community First, A Cruise Second
From the first day at sea, the sense of community was unmistakable. This was not a group of individuals sharing a ship—it was a connected, supportive, and welcoming community forming in real time, unified by shared experiences and a shared identity.
For first-time DreamTrippers, the experience was especially powerful. Many arrived excited about
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PM-International Reports Sale of One Billion FitLine Products Worldwide
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Milestone reflects more than three decades of global product distribution and brand development.
PM-International has announced a major company milestone, confirming that more than one billion FitLine products have been sold worldwide.
Over the past three decades, the FitLine brand has been used by more than 1,000 professional athletes and sports associations globally, including the ATP Tour, the German Ice Hockey Federation, Paris Basketball, and the Korean Wrestling Federation.
Within global direct selling and health and wellness, long-term product volume milestones are viewed as indicators of sustained consumer demand, continued growth, operational scale, and brand longevity across international markets.
The company described the milestone as a historic achievement that “reflects more than 30 years of scientific innovation, premium product quality and the trust and loyalty of millions of distributors and customers across the globe.”
“This number stands for one billion decisions to trust in FitLine, that make a difference for people every day – and 1 billion times the chance to improve life quality,”
said Rolf Sorg, CEO and Founder of PM-International.
“For this, we are incredibly thankful to our customers and partners.”
The post PM-International Reports Sale of One Billion FitLine Products Worldwide appeared first on Direct Selling Facts, Figures and News.
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LR Health & Beauty SE Reports FY2025 Results, Plans Bond Restructuring
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LR Health & Beauty SE: Preliminary Results For Financial Year 2025, Target Equity Contribution, and Targeted Restructuring of the 2024/2028 Bonds.
Ahlen, Germany – Based on the preliminary financial results for the financial year 2025, the Management Board of LR Health & Beauty SE (the “Company”) now expects an EBITDA* reported of around EUR 16 million for the financial year 2025 (previously expected to be between EUR 17.0 million and EUR 20.0 million). At the same time, the Management Board of the Company expects sales (revenue from goods sold) of around EUR 277 million for the full year 2025 (previously expected to be between EUR 276 million and EUR 281 million).
Also today, EY-Parthenon announced the completion of a draft IDW S 6 restructuring opinion in respect of the Company. Pursuant to the analysis set out in that draft restructuring opinion, the Company will for the financial year 2028 achieve an EBITDA* of EUR 27.3 million and sales of EUR 281.5 million in the sensitivity case, and an EBITDA* of EUR 31.4 million as well as sales of EUR 284.7 million in the management case.
Against this background, the Company decided today to enter into discussions with its shareholder and with the bondholders of the
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მომავალზე ორიენტირებული ქართველი მეწარმის გზა — Greenway Global-თან ერთად
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1988 წელს, თბილისში დაბადებული სოფიო შუბითიძე წარმოადგენს მეწარმეთა ახალ თაობას, რომელიც ჩამოყალიბდა ციფრული ტრანსფორმაციის, პირადი ამბიციისა და ეკოლოგიური პასუხისმგებლობის პირობებში. მისი პროფესიული გზა ასახავს დამოუკიდებლობის, მიზანდასახულობისა და მდგრადი წარმატებისკენ თანმიმდევრულ სწრაფვას.
სოფიომ კარიერა ძალიან ადრეულ ასაკში დაიწყო. მხოლოდ 15 წლის იყო, როცა სხვადასხვა საოფისე გარემოში დაიწყო მუშაობა, სადაც პრაქტიკული გამოცდილება მიიღო და ძლიერი სამუშაო ეთიკა ჩამოუყალიბდა. პარალელურად ის სწავლობდა უნივერსიტეტში ფსიქოლოგიის მიმართულებით — მისმა პროფესიამ შემდგომში დიდი გავლენა მოახდინა მის ლიდერულ სტილზე და ადამიანებთან მყარი პროფესიული ურთიერთობების ჩამოყალიბებაზე.
მნიშვნელოვანი გარდამტეხი მომენტი მის ცხოვრებაში 24 წლის ასაკში დადგა, როდესაც მან ონლაინ მუშაობის პოტენციალი აღმოაჩინა. იმ პერიოდში, როცა საქართველოში დისტანციური და ციფრული კარიერები ჯერ კიდევ განვითარების საწყის ეტაპზე იყო, სოფიომ გაბედულად აირჩია ეს გზა. მას შემდეგ ის მუდმივად ონლაინ მუშაობს, ერგება ტექნოლოგიურ ცვლილებებსა და გლობალური ბაზრის ტენდენციებს.
2019 წელს მისი პროფესიული გზა კიდევ უფრო მნიშვნელოვან ეტაპზე გადავიდა, როდესაც მან გაიცნო კომპანია Greenway Global-ი, რომელიც საერთაშორისო დონეზე ოპერირებს, მათ შორის გერმანიაშიც. სოფიომ თავიდანვე დაინახა ბრენდის ღირებულება — ექსკლუზიური, ინოვაციური და ეკოლოგიურად სუფთა პროდუქტები. მისთვის ეს მხოლოდ ბიზნეს შესაძლებლობა არ ყოფილა; ეს იყო პროექტი, რომელიც სრულად შეესაბამებოდა მის ღირებულებებს და რის გამოც მას ჰქონდა განვითარების დიდი პოტენციალი საქართველოში.
მტკიცე გადაწყვეტილებით, სოფიომ აიღო პასუხისმგებლობა Greenway Global-ის განვითარებისათვის საქართველოში. მისთვის ეს საქმიანობა გახდა ფინანსური თავისუფლების, პროფესიული დამოუკიდებლობისა და პირადი ავტონომიის
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The Journey of a Georgian Entrepreneur Committed to the Future — With Greenway Global
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Born in 1988 in Tbilisi, Georgia, Sofio Shubitidze represents a new generation of entrepreneurs shaped by digital transformation, personal ambition, and environmental awareness. Her career path reflects a steady pursuit of independence, purpose, and sustainable success.
Sofio entered the workforce at an early age. At just 15 years old, she began working in various office environments, gaining practical experience and developing a strong work ethic.
At the same time, she pursued university studies in psychology, a field that would later influence her leadership style and her ability to build meaningful professional relationships.
Sofio Shubitidze, Greenway Global – GM 1 Pro
A major turning point came when she was 24, as she discovered the potential of online work. At a time when remote digital careers were still emerging in Georgia, Sofio embraced this new professional model. Since then, she has continuously worked online, adapting to technological evolution and global market trends.
In 2019, her professional journey took a significant step forward with her introduction to Greenway Global, a company operating internationally, including in Germany.
Sofio was immediately drawn to the brand’s focus on exclusive, innovative, and environmentally friendly products. More than a business opportunity, she recognized a project aligned with her values and saw strong potential for expansion in her home country.
Determined to move forward,
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ShopIQ Appoints Rodger Smith as President and CEO
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Dallas, TX — ShopIQ, a Shopify-integrated commerce platform serving direct selling and community-driven commerce models, announced that Rodger Smith has joined the company as President and CEO.
Smith brings more than two decades of experience at the intersection of direct selling, affiliate marketing, and platform technology. He has built large-scale distributor organizations, advised executive teams across the industry, and led the modernization of commerce platforms used by some of the most recognizable brands in direct selling.
His appointment comes as more direct selling companies explore how to integrate Shopify into their ecommerce operations while addressing the unique structural requirements of the business model.
“I’ve spent most of my career working with direct selling companies that want to grow without losing their identity,”
said Rodger Smith.
“One thing has become unmistakably clear. Shopify is the future of ecommerce. Direct selling companies need a modern, stable foundation so they can stop worrying about infrastructure and focus on delivering great products, empowering their field, and building real trust with customers. The hard part has never been vision. It’s been architecture. That’s why I’m excited about what we’re building at ShopIQ. This intersection is where the future of direct selling will be built, and it’s where I’m spending the next
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Primerica Canada Celebrates 40 Years of Supporting Families with Financial Services
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Company Sustains Strong Momentum Heading Into 2026 with Record-Breaking Year in 2025
Mississauga, Ontario – Primerica Canada is celebrating 40 years of supporting families with financial services. Since its founding in 1986, Primerica Canada has grown from a small start-up operation into a leading provider of financial products and services to middle-income families throughout Canada.
“Over the past 40 years, we have had a strong track record of success that continued with a record-breaking 2025,”
said John Adams, CEO of Primerica Canada.
“In 2025, Primerica Canada grew its licensed sales force to over 11,100 life-licensed representatives who helped families work toward achieving their financial goals. We issued over C$16.7 billion in term life insurance, bringing coverage in force to a record C$157 billion in Canada. Most importantly, we paid more than C$160 million in death claims, providing critical support to families when it mattered most. We also helped clients invest over C$2.6 billion toward their future and pushed assets under management to a record C$27 billion.”
Adams added,
“We are well equipped to sustain growth and serve our clients coast to coast as new Canadian life-licensed representatives grew 25% in 2025, solidifying our position as the country’s largest life-licensed sales force. Our licensed representatives located
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Anovité Strengthens Its Foundation with the Leadership of President Katie Kleinsmith
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Bluffdale, Utah – Anovité proudly highlights the leadership of Katie Kleinsmith, President of Anovité, whose oversight of manufacturing, production, and field experience has become a cornerstone of the company’s rapid growth and operational excellence.
As President, Katie Kleinsmith plays a critical role in ensuring that Anovité’s science-driven vision is executed with precision, consistency, and care. From overseeing sourcing and production to managing logistics, incentives, and live events, her leadership ensures that what is promised to the field is delivered — every time.
Operational Excellence That Drives Growth
Katie’s deep understanding of colostrum — from raw sourcing through finished formulation — allows Anovité to operate with a level of transparency and quality control that builds trust with both customers and associates. That trust directly fuels growth.
In an industry where confidence in product integrity drives sales, Katie’s hands-on leadership ensures that Anovité’s formulations remain consistent, scalable, and aligned with demand as the company expands.
“Growth only works when systems can support it,”
says Kleinsmith.
“My role is to make sure the foundation is solid — so the field can run fast without friction.”
The Heart Behind the Field
Beyond operations, Katie Kleinsmith is deeply connected to the associate experience. She oversees Anovité’s incentive trips, leadership events, and field recognition programs —
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Meet GLP THREE™: THREE International’s Natural Answer to the GLP-1 Movement
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THREE International unveiled its newest product, GLP THREE™, during a surprise launch at the company’s Dallas Pro Leadership Conference in Fort Worth, Texas, on January 10.
The announcement marked the pinnacle of the two-day event, introducing the company’s entry into one of the most talked-about categories in wellness today: GLP-1 support.
GLP THREE™ is a science-backed product designed with simplicity in mind, making it easy to use.
The global interest in GLP-1 has surged as consumers seek effective solutions for weight management and metabolic health. While much of the public conversation has centered on pharmaceutical approaches, demand continues to grow for alternatives that align with wellness-focused lifestyles. GLP THREE™ is THREE’s patented, all-natural response to this movement.
Powerful. Patented.
GLP THREE™ is formulated to help reduce food cravings, support weight loss, and maintain lean muscle mass* — key priorities for consumers looking for long-term results rather than short-term fixes. Delivered in an easy-to-take oral format, the product reflects a growing preference for natural, accessible solutions that integrate seamlessly into daily routines.
At the core of GLP THREE™ is MBC-267™, a proprietary, all-natural peptide complex, derived from wild caught salmon in the heart of the Nordic sea, and mushrooms.
Little Bottle, Big Results.
The formulation is