By Hannah Haffield on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs
What do Bill Gates, James Dyson and Richard Branson have in common? It’s not just that they’re all staggeringly successful: it’s that they, alongside their brands, have become household names.
In the scheme of things, they are just three of thousands of founders who have built a personal profile for themselves whilst also scaling their company. It’s an absolute must for business owners who want to build trust and credibility, no matter the size of their organisation or the industry they operate in.
Visible company, invisible founder?
Company-centric PR aims to build awareness of a brand and helps the business reach its target audiences in the right places at the right time. In contrast, personal profiling is about showcasing the knowledge and experience of the Founder, CEO or business leader, establishing them as a reputable industry voice while building trust and credibility for the brand.
‘People buy from people’ is perhaps an overused phrase, but it’s a concept which holds true. It’s why advocates who recommend and share your brand are an essential part of building a business and explains why influencers have become such an integral part