Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you’re getting it right.
Tag Archive for Branding
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5 Ways to Increase Brand Awareness in Tough Economic Times
by Chris D. Bentley • • 0 Comments
Your brand awareness can increase during strenuous times if you follow these five marketing and branding strategies.
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How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age
by Paul Fitzgerald • • 0 Comments
With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.
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The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too
by Jonathan Løw • • 0 Comments
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Don't Change Your Brand Name — Unless You Really Have To
by Rob Meyerson • • 0 Comments
Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.
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Why Consistency Is Vital to Your Branding Efforts
by Jessica Wong • • 0 Comments
As a brand grows, consistency reinforces positive values and builds trust and credibility.
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Understanding the Power of Design and Branding
by Jessica Wong • • 0 Comments
Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective.
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5 Traits to Measure Your Brand's Health
by Adebukola Ajao • • 0 Comments
Concerned about brand awareness? Here are five metrics to help you measure and improve your brand health.
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3 Reasons Your Audience Isn't Buying From You (Even If They Love You)
by Celinne Da Costa • • 0 Comments
Spoiler alert: It’s not because your story is too boring or your audience doesn’t care.
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How to Build an Authentic Brand
by Jackie Minsky • • 0 Comments
Authentic branding is not about “appearing” authentic – it’s about truly being who you really are. Here’s how to establish a brand that reflects your honest self.