For a brand to become more human and successful, it must change, evolve and take risks — ultimately leading to its longevity.

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Everyone faces challenges, but not all stories of transformation are filled with extraordinary events — and despite popular opinion, they don’t need to be.

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Books remain the single greatest way to explain and demonstrate deep knowledge about complex subjects, issues, or expertise — all while building the author’s credibility and brand.

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Creating a solid brand is essential to your success in whatever field you enter. These seven tips will help you build the perfect personal brand.

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Is your logo safe? As a brand expert and CEO of a logo design company, I’ll reveal whether you’re exposing your brand to risk.

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If a personal brand is how you are perceived, a personal digital brand is how you are perceived through the data that represents you on the internet.

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Weeding out the wrong clients is just as important as drawing in the right ones. Luckily, when you show up authentically, your personal brand will do both for you.

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Find out which social media platforms you’re missing out on that could potentially help boost brand awareness, generate leads and increase conversions.

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CEO of Fender Musical Instruments Andy Mooney is placing bets on new avenues and repeat performances for an iconic American brand.

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On the actual day, your photographer will take care of everything. But for your photoshoot to be successful, you just can’t skip the prep work.

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