How does your brand talk? Dress? Make its choices of movies and food? No, these are not crazy questions.
Tag Archive for Branding
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What Small Businesses Can Learn From Shake Shack About Branding
by Geoff Weiss • • 0 Comments
The popular burger chain has been ‘very clear’ about what it stands for, says branding expert Denise Lee Yohn.
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What's in a Name? Ask the Blind Barber, a Salon That Offers More Than Meets the Eye.
by Entrepreneur Staff • • 0 Comments
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3 Signs That It's Time to Focus More on Your Brand Than Your Product
by Adam Callinan • • 0 Comments
In the consumer-products industry there is clearly the need for a solid product in order to produce solid sales, but there is a tremendously greater need for a brand once you grow beyond a certain point.
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Don't Brand for Now, Brand For 'Then'
by Mark Di Somma • • 0 Comments
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5 Ways to Protect Your Brand's Online Reputation
by Patrick Ambron • • 0 Comments
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Don't Skimp on Trademark Protection for Your New Brand
by Larry Alton • • 0 Comments
Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
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Your Brand Is Not Too Good For That
by Greg Shugar • • 0 Comments
You should be selling your brand everywhere. After all, that’s where the customers are.
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4 Branding Strategies That Sound Good, But Will Hurt Your Growth
by Kimanzi Constable • • 0 Comments
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Managing Your Brand Is an Intangible Investment That Pays Off Big
by Andrew Cohen • • 0 Comments
The only way to achieve a high level of brand strength is by making brand management a recurring part of your job.