The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.
Tag Archive for Branding
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Is Yours a Digitally Born business? What? You Haven't Yet Embraced Your Brand?
by Kim Getty • • 0 Comments
Hot Business News Today
How to Build a Better Brand With Human-Centered Design
by Andrew Medal • • 0 Comments
Your brand needs to be a constantly evolving asset. Here are some recommendations on how to do that.
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4 Ways to Reach a New Target Audience Without Abandoning Your Old One
by Dale McIntyre • • 0 Comments
Four strategies to reach a new demographic without changing what current customers already love about your company.
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How I Defined My Brand Language Using This Secret Tool
by Jennifer Kem • • 0 Comments
In our latest episode of ‘Tough Love Tuesday’, brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
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7 Shortcuts to Build Early Visibility For Your Brand
by Jayson DeMers • • 0 Comments
The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it.
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5 Tips for Building a Strong Brand Identity
by Dan Scalco • • 0 Comments
What’s in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.
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3 Key Components to Standing Out as a Brand
by Jill Schiefelbein • • 0 Comments
Author Jill Schiefelbein chats with Dorie Clark, author of “Stand Out” and “Reinventing You,” about becoming known in your industry.