Here’s why crafting a captivating personal brand and origin story is pivotal in today’s landscape and how these seven tangible advantages can redefine your success as a business leader.

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Meet OLIPOP’s CEO, Ben Goodwin, as he walks us through his bubbly approach to formulating authenticity and formulating soda. Learn about his journey and gather his insights — so you, too, can create a genuine brand that connects with others.

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Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company’s clarity and confidence.

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Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.

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Brands have a responsibility that shouldn’t be taken lightly. They can make the world a better place, one brand at a time.

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When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.

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With the success of “Barbie” at the box office, will Mattel continue to capitalize on their toy brands?

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Marketing is getting harder than ever — but so is being a consumer.

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Visual literacy can be a powerful tool for an entrepreneur looking to develop their brand. But what exactly does the term mean and how can one become visually literate?

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A proactive reputation management strategy helps put the brand conversation in your control.

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