Tag Archive for Branding

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4 Effective Ways to Build a Standout Cannabis Brand

by Dustin Iannotti • October 29, 2018 • 0 Comments

It’s easy for your business to get lost in the crowd. Here are some tips on how to help consumers find you.

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4 Branding Lessons From Nike's Colin Kaepernick Ad

by Manish Dudharejia • October 22, 2018 • 0 Comments

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.

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What Brand Evangelism Really Means — and Why It's So Important

by Sangram Vajre • October 18, 2018 • 0 Comments

Evangelism isn’t something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.

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Using the Power of Influence to Build Your Global Cannabis Brand

by David Elias • October 17, 2018 • 0 Comments

Influencers can loosen the shackles that still restrict cannabis marketing.

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Building a Solid Foundation for Your Cannabis Brand Is Step One to Success

by Tim Winner • October 15, 2018 • 0 Comments

Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.

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What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.

by Stephen J. Bronner • October 4, 2018 • 0 Comments

Nissin, the Japanese maker of instant noodles, which first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.

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Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative

by Cynthia Salarizadeh • October 2, 2018 • 0 Comments

Marijuana has been vilified for generations. No branding will succeed if it doesn’t challenge dated and unfounded prejudices.

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4 Critical Steps for Building a Memorable Brand

by Ellevate • September 27, 2018 • 0 Comments

Developing an impactful brand is make-or-break. It’s what will help your company gain new customers, and most importantly, it’s what will keep them coming back.