Tag Archive for Branding

Marketing expert Robert Willey details what brands need to do more (and do less) to make lasting connections.

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Not always: The name change from Volskwagen to Voltswagen was just a joke

by Entrepreneur en Español • March 31, 2021 • 0 Comments

It was a joke for April’s Fool, the American April Fool’s Day, which will be celebrated this week.

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7 Ways to Make an Unforgettable Business Name

by Brad Flowers • March 28, 2021 • 0 Comments

Want people to remember your business’s name? These seven strategies can help.

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How to choose a seller name for your brand

by Emilio Betech Rophie • March 17, 2021 • 0 Comments

That your product or service is unique is not enough, you also need the market to easily identify it. This is how Bimbo, Escudo, Tía Rosa and Juguetes Mi Alegría did it.

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Pro-women brand, the objective of companies in 2021

by Karla Zepeda • March 9, 2021 • 0 Comments

As women at the forefront of key areas in a technology company, we are obliged to guarantee the advancement of women and make diversity one of the pillars of cultural transformation.

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Brand Building Isn't a Happy Accident. Take This Steps to Find Success.

by Brit Booth • February 28, 2021 • 0 Comments

All brands are businesses, but not all businesses are brands — unless they take steps to build a brand identity.

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The Bimbo Bear Returns… in Napkin Packages

by Entrepreneur en Español • February 10, 2021 • 0 Comments

The mascot of Grupo Bimbo, one of the largest bakeries in the world, – operators of brands such as Wonder, Tía Rosa, Oroweat, SaraLee-, appeared in a special package of Pétalo napkins.