Tag Archive for Bob Snyder

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From Wishing to Winning: How Standards Build Real Success in Network Marketing

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By Bob Snyder
In the recent article Why Standards Matter More Than Goals, we explored how goals often fail while standards transform performance. The numbers don’t lie: 80% of resolutions are abandoned within a month.
Why? Because goals are built on hope, while standards are built on habits. Nowhere is this difference more obvious and more important than in network marketing.
This business doesn’t reward wishes. It rewards consistency. Leaders don’t succeed because they set bigger goals. They succeed because they install non-negotiable standards into their daily rhythm.
This article will break down:

Why most network marketers stay stuck in “goal mode”
How to install daily, weekly, and monthly performance standards
Which standards drive retail success and team duplication

Let’s bridge the gap between knowing what to do and actually doing it.
Why “Goal Mode” Keeps Network Marketers Stuck
In network marketing, goals sound like this:

“I want to make $10K a month.”
“I’m going to recruit 10 new people this month.”
“I want to rank up before convention.”

These are exciting intentions. But unless they’re tied to daily action standards, they collapse. Why?
Because goals are externally motivated.
They rely on emotion, timing, or momentum, none of which you control.
Standards are internally motivated.
They’re the behaviors you commit to, whether you feel like it or not.
In this

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Why Standards Are the Answer for Individual and Team Success

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By Bob Snyder
Every January people everywhere write down goals. The classic New Year’s resolution list captures what we want to achieve by year’s end:
Lose weight. Get promoted. Read more books. Save more money.
But year after year the same pattern plays out: most of these goals are left behind.
The data is clear. Only about 9% of people who set New Year’s resolutions actually achieve them by year’s end. Many give up before the first month is over.
Roughly 23% quit by the end of the first week and 43% by the end of January.
Research across multiple studies confirms that most resolutions fail quickly and completely even when intentions are high. 
If goals fail so often, how do we explain that? A big reason lies in where motivation comes from and how human behavior is sustained over time. Goals are outcomes we want to reach. They are externally focused and future-oriented. Standards are internally guided expectations that shape everyday behavior. In other words, goals answer what we want to achieve, while standards define how we act every single day.

The Problem With Goals
Goals are powerful in theory but weak in practice for at least three reasons.

They depend on motivation that

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The Ultimate Holiday Sales Formula: How to Share, Spark, and Sell with Heart This Season

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By Bob Snyder
The holidays aren’t just about shopping. They’re about sharing joy, hope, and yes, that favorite product that made you feel like your best self. Being in direct sales or network marketing, this is your time to shine.
But don’t assume people know your story. Start every offer with why you tried the product. What were you struggling with? What changed after? Why are you now excited to share it?
Your story is the heart of your message. When you speak from real experience, people see themselves in you. That’s what opens doors.
Let’s say you’re sharing a wellness product. Try this:

“Last year, I felt drained and stuck. A friend shared something with me, and I gave it a try. A few weeks in, I had more energy, better sleep, and felt like myself again. That’s why I’m passionate about helping others feel that same shift.”

That emotional connection is where the D.R.I.V.E. Selling System thrives. You start with the emotional “why” (Primary D.R.I.V.E.), then show the practical “how” (Secondary D.R.I.V.E.).
Here’s how to bring that to life; simple, effective, and easy to follow.
Why the Holidays Are Prime for Sharing
This season, people are open to change. They want to feel better, give better, live

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Why Winners Work Through Winter

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By Bob Snyder
The holidays are a magical time, but for network marketers, they can also be a momentum killer.
We all know what happens. The decorations go up, the parties begin, and suddenly people vanish from their businesses like a repeat of the Covid shut down. But here’s the truth: if you want January to be your launch pad instead of your reset button, what you do between Thanksgiving and New Year’s matters more than you think.
Let’s break down the five major reasons people slack off during the holidays and how to flip each one into the fuel needed to rocket your business to success.
1. “Nobody Wants To Buy Right Now”
This is the biggest myth in the book. People are already spending during the holidays—they’re just more intentional. The real question is: are you offering value that matches what they care about right now?
Flip it: Shift your messaging. Focus on gifts, goals, and new beginnings. Your product or opportunity can help someone feel more confident, look better, save time, or set up their 2026 with an opportunity to earn more, do more, and become more.

2. “I Deserve A Break”
Sure, you do. But be honest, how long is that break supposed to

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