Saladmaster, a global leader in premium cookware and direct sales, proudly announces the appointment of Ayo Olaseinde as the inaugural Chairman of the Saladmaster Board of Directors.
This strategic move marks an exciting new chapter for the organization and its global dealer network. As Chairman, Olaseinde will guide the formation and operation of the Saladmaster Board, an advisory body dedicated solely to advancing the brand’s sales strategy, dealer support, and long-term growth.
“Ayo’s leadership and passion for people have shaped Saladmaster into the powerful, purpose-driven organization it is today,”
said Ryan Reigle, CEO of Regal Ware.
“In this new role, he will focus entirely on inspiring our sales force, mentoring leaders, and bringing world-class tools and training to our global network.”
With over 43 years of experience in direct selling, Olaseinde brings unmatched insight to his new role. This transition allows him to travel more frequently, provide hands-on support to Saladmaster’s dealers and distributors, and drive strategic sales initiatives. His leadership will be instrumental in the fulfillment of the company’s 2026 strategic plan.
“I’ve always believed in people-first leadership,”
said Olaseinde.
“This new role gives me the freedom to do what I love most, which is connect with our incredible dealers around the world and help