Tag Archive for Beautycounter

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BeautyCounter Might Leave The Network Marketing Channel

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The chaos around BeautyCounter continues as the company stated:

“We know that there was a lot of information shared yesterday. Information that was difficult, and that many of you are still processing. We thank you for your time and support as we navigate these uncharted territories.
As shared on the call, we have been in contact with the CEO of Arbonne so you can learn about an opportunity with them for you and your teams to explore, as a place to softly land during this time.
As a B-corp with a highly regarded, long-standing reputation in the industry, we would like to invite you to learn more about their company and how they will be welcoming our leaders to their community should you choose.”

While former CEO and Founder Gregg Renfrew stated:

“Something new is on the way. We are currently ​working ​to build a new company but don’t worry, we’ll be back later this year with the safer, high-performing products you know and love, as well as some other surprises.”
Despite our tireless efforts over these past few weeks, G2G (The company I formed, which recently purchased certain BeautyCounter assets, in a foreclosure sale) will not be able to launch operations as soon as we

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Former Beautycounter CEO And Founder Gregg Renfrew Will Launch A New Company

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According to an email send to former Beautycounter distributors Gregg Renfrew will launch a new company after the shut down of Beautycounter.

“Beautycounter community,
Unfortunately, the Beautycounter business that you’ve known over the past years has been forced to wind down.
However, I am excited to share the news that I am creating a new company that will allow us to sell the products you know and love- pushing forward the important mission of making the industry, and our world, safer and healthier.
As we get the new company up and running we are taking a short pause to build a new and better company for the future and, most importantly, to better serve you all. Thank you for being a part of our community – we hope to see you again in early May.
More to come.”
Gregg Renfrew

In an email to its distributor force Beautycounter stated earlier:

“Dear Brand Advocate,
This email constitutes written notice of the termination of your Brand Advocate Agreement with Counter Brands, LLC (d/b/a Beautycounter) (the “Company”), effective as of April 17, 2024 (the “Termination Date”).
In connection with a sale, the Company is shutting down its operations and intends to wind-down and dissolve in the near-term. You will receive payment of all

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Beautycounter Terminates All MLM Distributors, Shutting Down

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Beautycounter founder and CEO Gregg Renfrew left the company in January 2023. In 2022, Beautycounter named Marc Rey as CEO while Renfrew became the company’s Executive Chair and Chief Brand Officer. In June 2023, Mindy Mackenzie has been appointed interim chief executive officer.
In a review about the company we noticed that Beautycounter failed to regularly offer press releases, lacks transparency in its financial matters, and doesn’t boast well-known top earners with clear visibility.
In a confidential email to its distributor force Beautycounter stated today:
“Dear Brand Advocate,

This email constitutes written notice of the termination of your Brand Advocate Agreement with Counter Brands, LLC (d/b/a Beautycounter) (the “Company”), effective as of April 17, 2024 (the “Termination Date”).
In connection with a sale, the Company is shutting down its operations and intends to wind-down and dissolve in the near-term. You will receive payment of all accrued and unpaid commissions through the Termination Date, and you shall otherwise have no further rights to any bonuses, commissions, or other compensation tollowing the Termination Date.
Payment is expected to be made on or about April 26, 2024. From and after the Termination Date, you shall not hold yourself out as a Company brand advocate or as

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Beautycounter Review: Transparency Concerns For Network Marketing Distributors

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Beautycounter founder and CEO Gregg Renfrew has left the company in January 2023. In 2022, Beautycounter named Marc Rey as CEO while Renfrew became the company’s Executive Chair and Chief Brand Officer.
The company, based in the US, was founded by Renfrew in 2011 and launched in 2013. The brand is sold online, in brick-and-mortar shops, through partnerships and via independent sellers across North America. In February 2023, BeautyCounter started selling through mass retailer Ulta Beauty both in stores and online.
In June 2023, Mindy Mackenzie has been appointed interim chief executive officer, effective immediately, according to a company press release.
BeautyCounter, is a network marketing company specializing in beauty products, reportedly pulled in an estimated $340 million in revenue for 2022. The company could potentially be offering average commission payments of 35% to the Network.
However, this information cannot be fully trusted, as the company fails to regularly offer press releases, lacks transparency in its financial matters, and doesn’t boast well-known top earners with clear visibility.
BeautyCounter in Facts and Figures
Positioned in the United States, BeautyCounter achieved an B rating from Business for Home, indicating that it presents many doubts for Network Marketing Professionals.
Facts and figures as of the day of publication of this

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Beautycounter Adds Safety-Conscious Baby Collection

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Beautycounter Inc. is on a mission to get safe products into the hands of everyone—most recently, parents. The safety-conscious brand this week rolled out a collection of products for baby.
The new offerings, created for infants age newborn to 2, build on Beautycounter’s existing range of skincare, makeup and body products. The Beautycounter Baby collection is made with the same meticulous research and testing that goes into all of the company’s products, which are free of harmful and unnecessary ingredients.
“Unscented and uncomplicated formulas that deliver are the only skincare necessities your baby needs,” said Christy Coleman, Head of Innovation at Beautycounter and makeup artist to celebrity clients such as Alessandra Ambrosio, Miranda Kerr and Emmy Rossum.
Beautycounter Baby offers a soothing oil ($22), protective balm ($22), and all-over wash ($20), with labels featuring organic shea butter,

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New York Times On Tough-Sell of Direct Selling Parties In Cities

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New York Times published an article about the rise of home parties and trunk shows by women involved in direct selling in bigger cities like New York and the challenges they face. 
Nine women were gathered in the immaculate Midtown East apartment of Mallorie Corcoran, 29. Tall, svelte and long-maned, the guests and their hostess clustered around a table in the living room, picking at fruit platters and sandwiches but generously pouring themselves wine and seltzer.
“Thank you so much for coming,” Ms. Corcoran said. “We have our new holiday collection, so there are lots of goodies for you to try on.” The women laughed. “And there are lots of different price points — a lot of our stud earrings are $30 and under. So everyone just have fun. Drink wine. Eat.”
And, if they

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Beautycounter CEO Heading to Congressional Briefing On Cosmetics Industry

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Experts including Gregg Renfrew, founder and CEO of Beautycounter, are preparing to head to Capitol Hill for a Congressional briefing on Nov.17 in the Senate Dirksen Building in Washington D.C. The group plans to show how “the current cosmetics industry is broken, from the use of harmful ingredients to lack of transparency in the supply chain.”   
Additionally, Renfrew will be meeting with Senators to ask for their leadership on cosmetic safety reform.   

“Nearly every major consumer category has undergone radical change in recent years – from food to entertainment to transportation.  But not the beauty industry, where companies are legally allowed to use ingredients linked to breast cancer, infertility, early puberty and other health issues.  Consumers are demanding more transparency and regulation, and I hope to help lead this movement that gets

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Beautycounter Joins Environmental Working Group to Launch Product Safety Certification

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Beautycounter has found a like-minded partner in Environmental Working Group (EWG), the nonprofit environmental and health group known for its research on toxic and potentially harmful chemicals in consumer goods. The nontoxic beauty brand is taking part in EWG VERIFIED, a new program to help shoppers easily identify safe personal-care products.
Henceforth, products that meet the group’s highest standards will bear a green EWG VERIFIED seal. EWG has compiled an extensive list of harmful ingredients, similar to Beautycounter’s Never List, banned by U.S. or international government agencies and other public health organizations.
To gain the group’s stamp of approval, products must adhere to those restrictions. Companies also must follow good manufacturing practices and fully disclose product ingredients on their packaging and websites.
The point-of-sale initiative builds upon the success of EWG’s Skin Deep database, which provides safety ratings

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Beautycounter, Money, and Kids – Interview with Krysten Schwartz

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How did you get started in direct retail? I was first introduced to Beautycounter by a friend who was posting on Facebook, raving about this new company she joined. I was intrigued. The packaging looked gorgeous and she had nothing but extremely positive things to say about the products themselves. I thought I would go […]

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Why Direct Selling Beauty Brands Are Making a Comeback

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Town & Country Magazine says in an article in its latest issue that guerrilla marketing tactics and major product upgrades are enabling direct selling beauty brands to have their moment.
Once upon a time, a woman who wanted to make a little extra money while caring for her children would open her home to a few friends from the neighborhood, serve up some deviled eggs, and expound upon the life-changing benefits of a mauve lipstick or a nestled set of Tupperware. Fast-forward a few decades and the social (or direct) selling landscape has changed—dramatically.

“I’ll hand off a bag through a car window at school drop-off. I’ll meet someone for a quick coffee. I’ll drop some in the mail to send to friends across the country,” says Paige Cleveland, a top-performing direct saleswoman for Beautycounter, a personal

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