Italian soccer club AS Roma entered into a strategic partnership with Cashback World, a rewards card operated by shopping community Lyoness.
The financial service will be the official cashback partner of Roma from the start of 2018. The Serie club joins Cashback World’s international shopping network via the AS Roma Cashback Program, which will offer its fans up to five per cent cashback or shopping points when used in the club shop or acquiring tickets.
A small percentage of each purchase made by members of the AS Roma Cashback Card program will go towards supporting the club’s various charitable initiatives.
Neither the financial terms nor the duration of the contract have been made public.
“We’re delighted to have agreed this unique partnership,” said Umberto Gandini, Roma’s chief executive.
“This arrangement with an industry giant such as Lyoness underlines how much importance we place on our fans, who will now be able to take advantage of a host of new opportunities and fantastic offers.”
AS Roma came second in Serie A in 2016/17, Eusebio Di Francesco’s side currently occupy fourth place in the league in 2017/18.
About Lyoness
The Lyoness Group is dividing its three business areas into two brands: The Lyoness brand encompasses the shopping community and the loyalty program.
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