Originally written by Timothy Adler on Small Business
EXCLUSIVE: Former England cricket captain Sir Andrew Strauss may not be a test cricketer anymore, but he is still involved in the sport at the elite level.
Strauss, 42, who was appointed chairman of the England and Wales Cricket Board committee in September, believes that sports psychology used to bring players to peak achievement should be more widely shared. And that business as well as sports stars can benefit from mindset changes to boost you to top performance.
Since 2018 Andrew Strauss has been CEO of Mindflick, a performance psychology consultancy whose clients include the Queen’s bankers Coutts and the famous Fat Duck restaurant, run by chef Heston Blumenthal, as well as Olympic athletes and Manchester City football club.
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When he was England team captain, Andrew Strauss worked closely with Mindflick head of consultancy Dr Mark Bawden, who was head psychologist for Team GB at the London 2012 Games.
“It’s a natural evolution,” says Strauss. “In my last four years of playing professional sport, I worked very closely with Mark, really trying to get the best out of myself individually but also others in the