Acquisition will add to BeFra’s portfolio a leading, iconic, and high-quality brand with significant potential to reignite its growth through innovation
Guadalajara, Mexico – Betterware de México, S.A.P.I. de C.V. (NYSE: BWMX) (“BeFra” or the “Company”), the parent company of Betterware and Jafra, announced that it has signed a definitive agreement to acquire Tupperware’s operating assets in Latin America, primarily in Mexico and Brazil, the region’s core markets. As part of the transaction, BeFra will also obtain a perpetual, royalty-free, and exclusive license for the “Tupperware” brand for the entire LatAm region1. The transaction is expected to close during the 1H 2026.
BeFra will acquire 100% of Tupperware’s LatAm businesses for US$250 million, consisting of US$215 million in cash funded with debt and US$35 million in BeFra shares, on a debt-free, excess-cash-free basis. The implied acquisition multiple of 3.1x EV/EBITDA 2025E2 and 5.6x P/E 2025E3 is highly accretive to BeFra’s shareholders, contributing an estimated US$0.58 per common share to EPS and US$81 million of EBITDA annually, representing immediate earnings accretion of approximately 40% per share.
The debt incurred to finance the acquisition is expected to increase leverage from 1.6x to 1.9x Net Debt / EBITDA 2025E, a conservative level for a transaction of this size,