The Indian direct selling industry has an advocate in the Department of Industrial Policy and Promotion (DIPP) of the Ministry of Commerce. Speaking at an event about Direct Selling, Amitabh Kant, Secretary (DIPP) said that said that the Direct Selling industry is a critical part of India’s growth story as it contributes to employment, entrepreneurship, growth of MSMEs, and most importantly women empowerment, according to a press release by the Confederation of All India Traders (CAIT).
Speaking at an event about direct selling – the marketing and selling of products directly to consumers away from a fixed retail location, by industry body (Ficci), Kant said the industry had enormous growth potential.
“Direct Selling business is a part of Make in India. It should not be equated with fraudulent financial schemes and should gain government recognition