Salt Lake City, UT – As businesses navigate accelerating change and increased market pressure, USANA Health Sciences, Inc. (NYSE: USNA) Chairman and CEO Kevin Guest is spotlighting a powerful leadership tool during National Reading Month: disciplined, intentional reading.
National Reading Month, observed in March to promote literacy and lifelong learning, often emphasizes youth engagement. Guest believes its value extends far beyond the classroom and into the executive suite.
“Reading stretches your thinking. It challenges assumptions, builds clarity, and sharpens your ability to communicate. Those are leadership skills,”
said Guest, bestselling author of All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony.
While some professionals may view the heightened focus on reading as routine, Guest argues the increased emphasis this month delivers measurable returns that compound over time. He calls reading “essential training for the executive mind,” strengthening mental discipline, improving analytical ability, expanding imagination, and boosting memory.
One clear value of reading, Guest highlights, is that studying and internalizing principles strengthens character and changes destiny.
In All the Right Reasons, Guest reflects on Benjamin Franklin’s commitment to tracking and living his core values.
“By writing, prioritizing, tracking, and clarifying his core values, Franklin understood them better and developed a path for integrating them