Alfredo (Al) Bala is since 2015 CEO of a leading $200 million public listed Direct Selling Company.
He has been a key contributor to bringing the company back to profitability.
Al Bala has 35 years of experience working in the direct sales industry, with 28 of those spent as a field sales leader. He joined his company in 2007 and rapidly increased his responsibilities at the company, ascending to the position of President in June of 2014.
Al also played a crucial role in his company expansion into 15 countries since 2007, including South Africa, Mexico, Scandinavia and soon, Colombia.
Al Bala served for 16 years as Chief Operating Officer of Britt Worldwide, LLC, one of the largest independent network marketing organizations, launching operations in over 65 countries across the globe with a
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Mannatech’s CEO Awarded Business For Home’s Turn Around Award 2016
by Ted Nuyten • • 0 Comments
Business For Home is pleased to present its Turn Around Award for 2016 to Mannatech’s CEO and President, Alfredo “Al” Bala.
This award is given each year to a CEO of a multi-level marketing company who demonstrates the ability to transform and turn a company around.
This year, Bala has won the award based on his ability to establish effective operations, implement solid management and increase production, in addition to the other operational factors leading to the transformation of an international direct sales business.
Bala, 56, is well known throughout the industry and at Mannatech for his passionate support of the company’s sales Associates, and he has been a key contributor to bringing Mannatech back to profitability. He has 36 years of experience working in the direct sales industry, with 28 of those spent
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Making The 80/20 Rule Work For You!
by Ted Nuyten • • 0 Comments
Alfred Bala CEO of a Leading Direct Selling Company recently published a great article for networkers:
“Surrounding yourself and working with Leaders plays a large role in your business success. An effective Leader can mentor, motivate, and inspire you to do great things.
The 80/20 rule is a key success factor in the Direct Selling industry….Make sure to spend 80% of your time working with the 20% of the people who generate 80% of your Productivity.
The 20% are leaders or future leaders… When looking for Leaders to add to your circle and your business, here are some qualities to look for:
The person gets things done. Not only can she be relied upon to keep her word, but she finds the most efficient way to meet her responsibilities. You can learn from people who maximize
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Social Media Is Revolutionizing The Direct Selling Industry
by Ted Nuyten • • 0 Comments
Alfredo (Al) Bala is CEO of Mannatech and has published an awesome article about the influence of social media on the Direct Selling industry.
Al Bala:
I have been in the direct selling industry for more than 35 years, and I am seeing how social media is changing our industry rapidly. When I was a young man growing up, we didn’t have the technology that my children and grandchildren are using today.
A big difference in our culture and society has changed in the last 10-15 years due to the rise of social media. And thanks to social media, it is revolutionizing the direct selling industry, which is good news for my Mannatech family.
We already know that the direct sales channel is growing and that technology is quickly replacing jobs. But now we have a tool, social
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Mannatech Assembles All Star Team Of Scientists
by Ted Nuyten • • 0 Comments
Mannatech, Incorporated (NASDAQ: MTEX), a global health and wellness company committed to transforming lives to make a better world, announced it has assembled a group of top-tier, independent scientists to lead its Global Scientific Advisory Board that will support the company’s continued commitment to providing groundbreaking, science-backed nutritional supplements to its worldwide customer base.
“The members of Mannatech’s Global Scientific Advisory Board are committed to science and the truth that their research and findings bring,” said Mannatech’s CEO and President, Alfredo “Al” Bala.
“Mannatech has built its worldwide business on science-backed product technology, and this group will help us continue that tradition and take us into new, transformational areas of health and wellness, while ensuring we stay on the path of scientific proof and validation.”
This Global Scientific Advisory Board is part of CEO
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Mannatech Reveals New Company Brand
by Ted Nuyten • • 0 Comments
Mannatech®, Incorporated (NASDAQ: MTEX), a global health and wellness company committed to transforming lives to make a better world, today has revealed its new brand to thousands of customers and independent sales Associates from around the world at its annual conference, MannaFest, in Dallas, Texas.
“We are thrilled to reveal our new brand to the world. The new brand is designed to match how our loyal customers and Associates feel about who we are, as well as where we are headed,” said Mannatech’s CEO and President, Alfredo “Al” Bala.
“Mannatech’s new brand encompasses our heritage, personality and perceptions plus the benefits we provide to others. The rebrand is part of a number of new initiatives underway that will reshape the company.
The new Mannatech has become the place to be in the direct
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New Mannatech To Be Unveiled At Annual MannaFest Conference
by Ted Nuyten • • 0 Comments
Mannatech, Incorporated, the founder of the M5MSM (Mission 5 MillionSM) Foundation, the pioneer of Glyconutrition and the global innovator of naturally sourced supplements based on Real Food Technology® solutions, is set to unveil a new brand, a new line of products and new business technology at its upcoming MannaFest 2016 event, with the overall result being a “new” Mannatech.
“This is set to be a transformative event that will change Mannatech history,” said Mannatech’s CEO and President, Alfredo “Al” Bala.
“What we will reveal at this event will move Mannatech to the next level, where entrepreneurs will be able find a home and build successful businesses.
Thanks to these changes, our Associates will be better positioned to experience explosive growth, be more attractive to new prospects and be better able to take advantage
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Al Bala – CEO Mannatech Interview
by Ted Nuyten • • 0 Comments
In August 2015, Mannatech announced that company President Al Bala would step into the role of CEO, ushering in a new era at the nutrition company, which ties its business to fighting childhood malnutrition through the M5M (Mission 5 Million) Foundation.
Bala joined the team at Mannatech’s Coppell, Texas, headquarters in 2007, after a successful career as a field sales leader within the direct selling channel. Management called his recent promotion part of an intentional focus on the brand’s independent sales Associates and international growth.
At the company’s largest annual event, MannaFest, taking place in Dallas in April, Associates will experience firsthand the “new” Mannatech—the result of sweeping changes to the brand, compensation plan and product line.
What can people expect from the new Mannatech?
Al Bala: The feeling we have here today is really
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Why Mannatech’s Clinical Trials Are Important To The Supplements Industry
by Ted Nuyten • • 0 Comments
By Al Bala, Mannatech Inc., CEO and President:
Mannatech is built on its pioneering glyconutritional technology, and I can’t think of any company in our industry that has the science and research that validates their products like we do.
We’ve said this many times before, but Mannatech’s technology has undergone 17 human clinical trials that have been published, 12 of which were double-blind, placebo-controlled studies — the gold standard for product validation.
But what does that mean, exactly? If you are a scientist working on any kind of technology that used by people internally, at some point you’ll want to have a human clinical trial. One of the most popular clinical trials is the double-blind, placebo-controlled trial that is recognized for minimizing bias in clinical testing.
Double-blind means that neither the subject of the study,
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Mannatech Enters South America With Launch of Colombia
by Ted Nuyten • • 0 Comments
Mannatech, has announced the official launch of its operations in Colombia, adding its 25th international market to the growing list of countries in which it operates.
Mannatech’s expansion into Colombia is part of CEO and President, Al Bala’s vision to make the company more mobile, social and global.
Bala’s drive to make Mannatech known as the top nutritional supplement brand around the world has been boosted by the company’s first foray into South America. Mannatech’s entrance into Colombia addresses a need for better health and wellness among many people in South America.
The entry into Colombia is part of Mannatech’s strategy for expansion in Spanish-speaking markets. In 2014, the company opened in Spain and has well-established operations in Mexico. The company has also seen rapid growth of independent sales Associates from the Latin community