Tag Archive for AI tools

Direct Sales is evolving and retail customers today are better informed, more selective and more aware of the value they expect from any subscription or educational platform. Affiliates, too, are looking for offerings they can present with clarity and confidence.
In this landscape, BE (BE Club) has gained attention for taking a product-led approach that emphasizes education, technology and user experience. Rather than relying on aggressive promotion or complicated narratives, BE focuses on a straightforward concept: build tools people genuinely use and let the retail customer experience speak for itself.
This shift has contributed to a user base where more than 70% of subscribers are retail customers rather than affiliates, a profile that stands out in an industry where the opposite is often the norm.
A Model Centered Around Product Use, Not Pressure
Across parts of the Direct Sales space, one of the recurring challenges has been ensuring that products are used consistently. Many companies have offered toolkits or access passes that sound impressive, but retail customer engagement doesn’t always reflect the promise.
BE took a different route by prioritizing product development and user feedback before scaling. The result is a platform where retail customers sign up primarily for the tools available inside the ecosystem, tools

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The Hidden Barrier to Growth in Network Marketing (And How Leaders Can Fix It From the Inside Out)

by Press Release • September 11, 2025 • 0 Comments

OPINION | By Peter Griscom
Let’s be honest.
Most distributors don’t quit this profession because they “don’t want it.” They came in hungry. They joined because they believed.
And they’re not quitting just because of comp plan tweaks or product pricing. Those are surface-level excuses.
The deeper issue? Waste.
The Real Killer: Time Lost to Inefficiency
Every hour wasted—waiting on customer service, wrestling with back-office glitches, or chasing down unanswered corporate requests—chips away at belief.
In lean terms, it’s called muda (waste). And in network marketing, waste is lethal. It drains momentum, stalls duplication, and eventually convinces leaders that the dream they signed up for isn’t real anymore.
But here’s the good news: it doesn’t have to be this way.
Leaders Can Model the Change
Most people assume the fix has to come from the boardroom. But top leaders can spark it in the field today.
How? By living out Kaizen + AI principles in their own organizations:

Kaizen (Continuous Improvement): Don’t wait for perfect systems. Lead your team to ask: “What’s one thing we can do better today?” Eliminate tiny inefficiencies in onboarding, events, or communication. Small wins stack fast.

AI as a Field Enabler: Use automation tools—AI chatbots for FAQs, scheduling bots for team calls, content generators for daily posts. Show your team how to free up time for what