Fifth global launch in 2025 accelerates eXp’s Asia Pacific momentum and agent-first movement
eXp Realty®, the largest independent real estate brokerage in the world and a core subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), today announced its official entry into South Korea, its fifth international launch of 2025, and second in Asia this year after Japan. The expansion builds on rapid agent-led momentum across Peru, Türkiye, Ecuador, and Japan.
In Korea, where traditional brokerages still rely on fixed offices and rigid hierarchies, eXp is launching with a fundamentally different platform: AI-native, borderless, and built to give agents more freedom, flexibility, and control over their future.
“Most brokerages in Korea are running on an old model, built for the boss, not the agent,”
said Felix Bravo, Managing Director, International at eXp Realty.
“And they’re doing exactly what they were designed to do: control agents, limit upside, and protect the hierarchy. You’ve got people putting up real numbers, doing international business from their phones, and they’re still stuck under office quotas and legacy rules. That’s not a system you fix. It’s one you replace. We’re not here to compete with that model, we’re here to end it. And to give agents a platform that