It drives sales, profits and helps businesses thrive.
Tag Archive for Advertising
Hot Business News Today
Chelsea FC opens applications for free ad space to small London businesses
by Anna Jordan • • 0 Comments
Originally written by Anna Jordan on Small Business
Small businesses in London can apply for free social media advertising space on match days, courtesy of Chelsea Football Club.
Featuring inventory that’s only available to major partners, successful applicants will get a digital campaign headlined by a branded story on Instagram, published to 25.5m followers. In addition, chosen businesses will feature in half-time and full-time posts on match days.
>See also: 4 steps to help your small business grow on Instagram
The campaign wants to give local businesses access to Chelsea Football Club’s vast global digital community, giving them exposure on a massive scale.
How do I apply for the advertising space?
Applications are welcome from businesses with London postcodes which have fewer than 50 employees and a website. Successful applicants will be chosen by Chelsea FC on their efforts to launch, grow or sustain through the pandemic. The closing date is March 26.
You can register at Chelsea FC’s website.
This initiative is part of Chelsea Football Club’s ‘Proud of London’ campaign. The campaign was launched on March 16 to mark the club’s 116 years. The campaign was started by former Blues midfielder and life-long supporter Joe Cole. He narrated and starred in a short film (check
Hot Business News Today
Chelsea FC opens applications for free ad space to small London businesses
by Anna Jordan • • 0 Comments
Originally written by Anna Jordan on Small Business
Small businesses in London can apply for free social media advertising space on match days, courtesy of Chelsea Football Club.
Featuring inventory that’s only available to major partners, successful applicants will get a digital campaign headlined by a branded story on Instagram, published to 25.5m followers. In addition, chosen businesses will feature in half-time and full-time posts on match days.
>See also: 4 steps to help your small business grow on Instagram
The campaign wants to give local businesses access to Chelsea Football Club’s vast global digital community, giving them exposure on a massive scale.
How do I apply for the advertising space?
Applications are welcome from businesses with London postcodes which have fewer than 50 employees and a website. Successful applicants will be chosen by Chelsea FC on their efforts to launch, grow or sustain through the pandemic. The closing date is March 26.
You can register at Chelsea FC’s website.
This initiative is part of Chelsea Football Club’s ‘Proud of London’ campaign. The campaign was launched on March 16 to mark the club’s 116 years. The campaign was started by former Blues midfielder and life-long supporter Joe Cole. He narrated and starred in a short film (check
Hot Business News Today
The Time for Diversity in Advertising Is Now
by Lucas Miller • • 0 Comments
Hot Business News Today
Where Were All The Masks in the Super Bowl Commercials?
by Kady Srinivasan • • 0 Comments
Hot Business News Today
The 7 Steps to Managing Your Ad Agency
by George Deeb • • 0 Comments
Hot Business News Today
How to grow your business with zero advertising budget
by Jaclyn Crocker • • 0 Comments
Originally written by Jaclyn Crocker on Small Business
Since the explosion of social media at the beginning of this century, brands have become increasingly reliant on digital advertising strategies to drive growth. This has inevitably resulted in bigger brands with a bigger advertising budget having an unfair advantage over smaller companies with less cash to burn.
But the tide is turning.
According to a report by internet trend expert, Mary Meeker, cost-per-acquisition has increased by 50 per cent over the last three years alone and is certain to outpace the lifetime value of a customer for many brands in the years ahead. In addition, a new generation of customers is emerging who are far more sceptical than their predecessors and therefore much less receptive to traditional methods of customer acquisition (think social advertising and influencer promotions). Instead, they are looking for more meaning and purpose from the brands they buy from – trust and authenticity have overtaken the need for cut prices and convenience.
>See also: 5 tips to make your small business TikTok marketing a success
And the last year has only accelerated this shift. Businesses that have relied too heavily on a big advertising budget to fuel their growth have inevitably suffered. That’s