Tag Archive for Advertising

Clear Channel Outdoor Americas is debuting a new kind of consumer tracking technology the company is calling ‘RADAR.’

A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl

by Geoff Weiss • January 28, 2016 • 0 Comments

Death Wish Coffee Company succeeds GoldieBlox as the second winner of Intuit’s ‘Small Business Big Game’ contest.

After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl

by Geoff Weiss • December 17, 2015 • 0 Comments

‘We don’t need to grow brand awareness domestically any more,’ according to the company’s CMO.

Here's The Reason Why Full-Page Ads Are a Waste of Money

by Issamar Ginzberg • December 3, 2015 • 0 Comments

When it comes to advertising, bigger is almost never better.

Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake

by Sandi Krakowski • November 16, 2015 • 0 Comments

The ad that was suggestive of rape was inexcusable. Bloomingdale’s response wasn’t much better.

Where Should You Spend Your Ad Budget?

by Tracy Byrnes • October 29, 2015 • 0 Comments

Jordan Zimmerman, founder of Zimmerman Advertising, explains the trends that are shaping the media environment.

Quality Versus Quantity: Where You Should Focus Your Marketing Energy

by Holly - The Work at Home Woman • October 20, 2015 • 0 Comments

By Dawn Berryman We’ve all heard this old adage. So what does quality versus quantity mean when it comes to marketing? To me, it is a very important concept to take into consideration when executing your marketing plan. It has a lot of significance to several aspects of your plan and how you should focus […]