LUXEMBOURG and PARIS — FitLine is proud to announce a new partnership with Paris Basketball, the current French champion and one of Europe’s leading basketball clubs.
As the team competes at the highest level, including the prestigious EuroLeague, FitLine becomes Official Supporter, supporting the stars on and off the court.
“Paris Basketball stands for ambition, results and consistency on the highest level. These are also our values,”
explains Adrien Rincheval, Chief Sales Officer of PM-International, the developer of the FitLine products.
“Both brands share a clear focus: high standards, strong performance, and constant progress. This partnership brings together professional sport and premium nutrition with one goal: achieving the best results, every single day.”
Jérôme de Chaunac (left), Chief Business Officer of Paris Basketball, and Adrien Rincheval (right), Chief Sales Officer of PM-International, the developer of the FitLine products, are signing the contract for the new partnership between FitLine and Paris Basketball. [PM-International AG/News Aktuell via AP Images]Professional basketball is demanding. Long travel days and intense matches require careful preparation and smart recovery. FitLine supports the team with scientifically developed products, designed to fit into the daily routines of professional athletes and help them perform at their best.
“This partnership is ‘more than meets the eye’,