Author Archive for Successful IBO

Tupperware Turns To Indonesia

 
Originally reported by the Wall Street Journal: 
Rick Goings, the chairman and chief executive of Tupperware Brands Corp. is spearheading a transformation at the American company known for its colorful food-storage containers.
The company, founded in 1939 by inventor Earl Tupper, is headquartered in Orlando but gets 60% of its revenue from emerging markets. Tupperware expects this percentage to rise to 80% in five years.
Rick Goings, chairman and chief executive officer of Tupperware Brands Corp. Tupperware Brands Corp.
Its largest market is Indonesia, a country where it’s been challenging for many retailers to expand because of poor transportation networks and stiff competition for retail space. Tupperware has found success in the world’s fourth-largest economy because its salespeople sell salad bowls and mini food processors to family and friends at home, often transporting the products by scooter or bus.
Globally, Tupperware’s sales force of 2.9 million is still largely made up of stay-at-home moms who hold Tupperware parties to supplement the family’s income. Yet increasingly, men are also throwing Tupperware parties.
Mr. Goings, 68, talked to The Wall Street Journal about how the 75-year-old company is adapting to a changing business model. Edited excerpts:
WSJ: Do people still have Tupperware parties?
Mr. Goings: Yes. But these kinds of products have been commoditized greatly in

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It Works! Enjoys Over A 1000% Growth In 3 Years

 
Earlier this year, It Works! ranked No. 27 of the world’s top 100 direct sales companies on the DSN Global 100.
CEO Mark B. Pentecost set the goal to make the DSN Global 100 list in late 2011.
“I’ll never forget that day near the end of 2011 when I met with members of our team—both corporate and in the field—and we made one decision that will forever be a milestone in our company history,” said Pentecost. “We had one message from the top down, and we worked hard to stay focused. That is how we continued to see phenomenal growth.”
Other companies recognized as part of the $100 Million Growth Club are based in the United States, Germany, Japan and the United Kingdom. This is the first time the DSN has recognized companies for their growth of $100 million in one year.
It Works! first made the DSN Global list in 2013 at No. 56 for its 2012 revenue of $200 million. The company’s revenue was $456 million in 2013, and it’s on track to become a billion dollar brand for over $1 billion in cumulative sales since inception in 2014.
The Global 100 is the Direct Selling Association’s annual list that ranks the top revenue-generating direct selling companies in the world.
Founded in 2001, It Works! is one of the fastest-growing

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