Coupons aren’t just nice-to-haves anymore. They often make or break a sale, especially for younger shoppers who see discounts as proof that the price is fair.
Author Archive for Successful IBO
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This is The One Skill That Turns Businesses Into Movements
by Rogers Healy • • 0 Comments
Strategy matters. Capital matters. Timing matters. Yet the entrepreneurs who consistently can nail their pitch with impactful storytelling have an extra edge.
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Why ‘my business is my retirement’ could be the riskiest plan of all
by Kevin Harrington • • 0 Comments
By Kevin Harrington on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs
Around one third of SME owners in the UK are now over 55, with an estimated 1.3 to 1.5 million businesses owned by people approaching retirement age.
Research by Prudential found that 27 per cent of UK business owners prioritise investing money into their businesses over saving into pensions, and 19 per cent openly describe their business as their pension fund.
Many business owners don’t just lack a pension, they also overestimate what their business is worth.
Now is the time to pressure-test your business. Get a realistic valuation. Understand the gap between what your business is worth today and what you actually need to retire comfortably. Then start closing that gap, whether by building business value, topping up personal pension savings, or ideally both.
In the UK, there are three types of pensions: defined contribution, defined benefit, and the state pension. But walk into any room of SME owners and you’ll quickly discover there’s an unofficial fourth option – the belief that ‘my business is my pension’.
It’s a seductive idea. You’ve spent decades building something from nothing. The logic feels sound: when you’re ready to stop, you
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MONAT Announces Integration With Meta, Expanding Its Social Commerce Ecosystem
by Press Release • • 0 Comments
According to a recent press release:
MIAMI, FL – MONAT Global, the world’s #1 direct seller of premium haircare, announced its groundbreaking integration with Meta platforms at their Leadership Circle Conference this past weekend on Miami Beach. This announcement marks another defining moment in the evolution of social commerce within the direct sales industry.
Following its historic success as the first direct sales company to fully integrate and scale on TikTok Shop, MONAT is once again setting the pace—this time by being the first to expand its proprietary social commerce model across Meta’s ecosystem, including Facebook and Instagram.
While others in the industry are still exploring social commerce, MONAT has already built it, proven it, and scaled it.
What began as a bold experiment with TikTok Shop quickly became a defining transformation. MONAT’s early adoption of TikTok Shop reshaped how products are discovered, shared, and sold—activating thousands of affiliates, generating millions in sales, and unlocking a scalable new path for growth. MONAT quickly became a top 5 haircare brand on the platform in the U.S., the U.K. and in Mexico. That success validated a powerful hybrid model blending community-driven direct sales with modern affiliate commerce—and now, MONAT is expanding it even further. With its new integration across
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International Women’s Day: The Power of SHE at Mary Kay, 13 Women Leading, Lifting, and Inspiring
by Press Release • • 0 Comments
According to a recent press release:
At Mary Kay Inc., International Women’s Day and Women’s History Month are more than moments on the calendar, they are a year-long celebration and a reminder of what’s possible when women are championed, heard, and supported. Mary Kay Ash founded her company based on the belief that “a woman can do anything she is given the opportunity to do.”
This year at Mary Kay, we’re celebrating the power of “She” by shining a light on 13 women who lead with heart and drive with purpose across key roles or functions in the organization, spanning from C-Suite to Supply Chain, Legal or Digital, each with her own perspective, and her own way of making an impact. Together, their voices capture Mary Kay’s mission of enriching women’s lives and demonstrating that empowering women is more than a legacy, it’s the guiding light shaping what comes next.
Consider this your front-row seat to 13 inspiring voices, and an invitation to celebrate the women who make our world and our workplace stronger every day.
Lucy Gildea, Chief Brand and Scientific Officer at Mary Kay
Dr. Lucy Gildea, Chief Brand and Scientific Officer at Mary Kay
ROOTED IN PURPOSE:
“Mary Kay is more than a brand—it’s a movement.
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Here’s One Operational Upgrade I’d Put In Place to Protect Franchises from Peak-Hour Chaos
by Greg Davis • • 0 Comments
When scaling exposes friction, unreliable connectivity is often one of the hidden forces quietly getting in the way.
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What Every CEO Should Do When a Customer Claims Your Business Caused Harm
by Reid Zeising • • 0 Comments
When a serious complaint hits your business, the difference between chaos and control comes down to how prepared your team is in that first moment.
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How Welcoming Disagreement Can Make You a Stronger, More In-Control Leader
by Simin Cai, Ph.D. • • 0 Comments
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The Hidden Growth Bottleneck Most Founders Don’t See
by Jessica Wong • • 0 Comments
Many founders assume growth slows because of product or market issues. In reality, unclear and undisciplined communication often becomes the hidden bottleneck.
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How One Entrepreneur Turned Pickleball Into a Media and Brand Empire
by Leo Zevin • • 0 Comments
Celebrity pickleball coach Matt Manasse turned a pandemic pivot into a media career, celebrity clients and brand deals.