You often hear entrepreneurs say, “We don’t know what we don’t know,” when talking about deficiencies in data gathering. But when you have data in silos, it’s more a case of “We don’t know what we DO know.”
You often hear entrepreneurs say, “We don’t know what we don’t know,” when talking about deficiencies in data gathering. But when you have data in silos, it’s more a case of “We don’t know what we DO know.”