Herbalife Ltd. went on the attack against nemesis Bill Ackman on Monday, debuting a website that paints the billionaire hedge fund manager as an irresponsible opportunist.
Therealbillackman.com includes media reports about legal probes into his anti-Herbalife campaign as well as videos detailing Ackman’s investment failures. The counterpunch comes more than two years after Ackman started a site called factsaboutherbalife.com to aid his campaign accusing Herbalife of running an illegal pyramid scheme.
“When Bill Ackman’s wrong, he’s really wrong,” one video caption on Herbalife’s website reads. Another asks, “Really, Bill?”
Herbalife’s new site is its most public response yet after plenty of maneuvering behind the scenes. The company overhauled its lobbying and public-relations staffs and hired outside help to bolster its image amid federal and state probes into its business practices. The company has repeatedly denied Ackman’s allegations.
Ackman didn’t