Originally written by Alice Feilden on Small Business
As always, there’s high drama in the Den. Even Dragons cannot escape the pandemic, and Theo Paphitis stepped in to join the panel after Peter Jones was told to quarantine.
Perched on the edge of his seat for much of the show, an excitable Paphitis gave investment hopefuls the sharp-tongued once over, before turning down every single one. Oh Theo, how we’ve missed your kindly nature and natural munificence.
In all fairness to Paphitis’ indomitable spirit, this week’s episode was characterised by impressive ideas with bad business decisions.
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First to the floor was Deborah Lockhart with Honest Blends, a company specialising in luxurious organic plant-based products. With an impressive corporate background in business development for brands including Tesla and BMW, Lockhart impressed the judges with her confident presentation. She asked for a £50,000 investment for 10 per cent of the business. Yet the sporadic range, including tealeaves, coffee, hand sanitiser, gin and bottled water made from sugar cane, confused the Dragons.
Sara Davies was concerned the multitude of products forebode problems for investors. “You’ve made me feel that you are all over the place,” she told