Originally written by Timothy Adler on Small Business
The benefit of a highly functional website that’s easy to navigate and is accessible from anywhere in the world is that it’s never been easier to sell overseas. But for those that want to enter overseas markets as part of their wider strategy, a website needs to do more than simply load quickly, be secure and look smart.
Figures from 2018 show that the UK exports £656.5bn of goods and services, making international business a lucrative area for many. But if you’re welcoming people from around the world to buy from or use your website, they must be able to relate to the content, understand it, and also find the website when they’re searching online for your product or service. As such, your digital platforms need to be relevant for your target audience and the territory they’re in.
How to use your website to sell overseas
Achieving this effectively requires more than a simple, literal translation of your website’s content. Making your online business truly international requires an analysis of your messaging, content, understanding of SEO, and a willingness to apply your learnings to other digital forums to continue growing your presence overseas.
Here, we share the