Originally written by Anna Jordan on Small Business
Getting started on Instagram is fun and can be a great step into the world of social media for your small business. But you might find that you need advice further down the line, perhaps you struggle to grow, stagnating after a certain number of followers or likes per post.
All types and sizes of business can thrive on Instagram, though it is more crucial to certain small businesses, particularly the visually driven ones like restaurants, florists, hairdressers and clothing retailers.
We’ll show you how to get growing. To learn about getting started on Instagram, check out this step-by-step guide to creating an Instagram business profile.
1. Nail your marketing strategy
If you’ve been on the platform for a little while, it’s a fine idea to refresh and remind yourself why you’re using it.
While you’re there, remind yourself of your tone and personality. Shape them up if necessary – consistency with tone is as important as it is with the frequency of your posts.
Set out your goals. What do you want to achieve from Instagram? You may find your goals match some of Instagram’s ad objectives which you can then use to set up and track campaigns in