Total Life Changes (TLC) uses Facebook Live to inject Fun into Fridays. Every week at 2 PM eastern, members of TLC ‘s Executive Staff “Go Live” no matter where there are. “We have broadcasted our Facebook live feeds all over the world; from numerous hotels and airports to corporate events. No matter what, the show must go on,” says TLC’s Chief Marketing Officer, Scott Bania.
That is exactly what this live broadcast has become for TLC; it has taken on the identity of an often-unscripted show that has attracted tens of thousands to the Facebook News Feed with analytic data representing organic reaches exceeding 50,000 Facebook users.
On average, there are over 1,500 comments in a 20-minute period and views that reach about 15,000 in less than 24 hours. This concept of utilizing Facebook Live as a tool to effectively communicate with TLC customers and IBOs was developed by TLC’s Chief Operating Officer, John Licari:
“Consistency is king. We have to develop stronger relationships with our Independent Business Owners (IBOs) in the field and our customers.
What I noticed was our IBOs using live broadcasts to share information about our products and our business opportunity. For a long time, everyone was using Periscope