Herbalife Ltd. (HLF) is already dealing with the allegations of running a pyramid scheme, and has once again become the topic of discussion due to its new policy. This time, however, it’s for something that can counter the allegations.
As a part of its strategy to prove the allegations wrong and make its business model more transparent and understandable, Herbalife has come up with a new policy that is expected to be enforced on November 15. According to the reports from New York Post, Herbalife will ban all the websites run by USA distributors and will take their business to a corporate controlled website. The company designed the website goherbalife.com for specifically this purpose.
This website not only helps the company take the distributors’ business into its own hands, but will serve several other purposes as well. Herbalife has recently started to focus on improving its brand image and the use of direct marketing strategies. It is now taking new initiatives for building a strong relationship with the community and giving its consumers a feel of connection with the Herbalife brand.
This is because the website will enable the nutrition-products manufacturer to provide a consistent image of its brands. While earlier each distributor was presenting