MonaVie announced the official launch of business operations in Italy on Monday, September 29, 2014 (US-MDT).
Consumers in Italy are now able to enroll in MonaVie and purchase the following products:
MonaVie™
MonaVie Active™
MonaVie EMV™
MonaVie Rest™
MonaVie Balance™
MonaVie RVL™ Nutritional Shake Mixes (Chocolate Berry and Vanilla Cream)
This country launch is in response to the tremendous enthusiasm displayed by our valued distributors across the world and our growing distributor force in the European Region. MonaVie products are now being marketed and sold in 39 countries overall.
Direct selling is a large and vital part of European trade with sales volume displaying constant growth over the past 5 years. According to the World Federation of Direct Selling Associations, Italy ranked in the top 10 of billion dollar markets worldwide, bringing in a total of $3.4 billion dollars in 2012 alone.
“We are ready now to compete in one of the most attractive and important markets in the direct selling world!” said Dario Colagiacomo, Vice President of MonaVie Europe. “We are excited for the opportunity to play a key role in this arena.”
Despite global economic strife, direct selling is a growth-oriented multi-billion dollar industry that offers a uniquely poised opportunity for the highly motivated individual who wants to take their life into