LifeVantage Corporation (Nasdaq: LFVN), announced today it would expand its operations and distributor network into the European Union beginning with the United Kingdom and the Netherlands.
The company intends to begin conducting business-building meetings within the two countries in February 2016.
According to the World Federation of Direct Selling Associations (WFDSA), the European Union represented nearly $33 billion in retail sales in 2014. LifeVantage is taking a deliberate approach to international market expansion, and both the United Kingdom and Netherlands play a critical role for the company to successfully expand into the European Union.
“It is our intent that these are the first of many launches into the European Union countries,” said LifeVantage President and Chief Executive Officer, Darren Jensen.
“The United Kingdom represents one of the fastest growing markets within the Direct Selling