By Daniel Picou, CEO of THREE International
What our long-term vision means for Brand Ambassadors.
The Direct Selling Landscape Is Changing. Industries evolve—and direct selling is no exception. Over the past several years, we’ve witnessed significant shifts across the channel, some of which have challenged the foundation that makes this industry so powerful.
We’ve seen what can happen when individuals or organizations without a true passion for direct selling step into leadership roles. In some cases, private equity or venture capital firms enter with a short-term mindset, focused more on rapid returns than long-term sustainability.
When decision-makers lack a deep understanding of the industry, they often lose sight of what truly matters: the field leadership and the customer.
Without a long-term vision rooted in relationships, integrity, and trust, even the strongest companies can struggle. Now more than ever, it is critical for leaders in this industry to understand who their customers are, understand their leadership’s needs, and make decisions with the future in mind.
THREE’s Stand: Reaffirming Our Commitment
At THREE International, we want to be clear: we are committed to the direct selling channel. We believe it is the most powerful and effective way to share life-changing, science-backed products with people around the world. More than