Wuppertal, 25 November 2025 – The launch of the Thermomix® TM7 has not only left a lasting impression within the Vorwerk community; it has also captivated industry experts.
Last week, Vorwerk received two prestigious German communications awards: a Silver Effie in the category “New New” for the overall campaign and the PR Report Award (Germany) for “International Communication,” where Vorwerk prevailed against all competitors. In addition, the company was shortlisted in the “Content Strategy” category of the PR Report Awards.
The TM7 Launch: Turning Valentine’s Day into a Global Moment
On 14 February 2025, a special Valentine’s Day event in Berlin marked the beginning of a movement. Some 2,500 advisors experienced the Thermomix® TM7 as a collective moment of excitement—and carried this momentum into their global communities. Generating more than two billion international contacts within just 72 hours of launch was no coincidence; it was the result of a precisely orchestrated communications strategy designed to create impact exactly where passion resides: within the global Vorwerk community. The momentum continues today. With around 860,000 pre-orders to date, the Thermomix® TM7 is the most successful product launch in Vorwerk’s history.
Communication as a Team Effort
“The Thermomix TM7 launch was extraordinary in every respect,”
says Matthias van