By Anna Jordan on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs
You may have heard endless praise for digital marketing and how it can revolutionise your business – but where on earth (or, indeed, on the web) do you start?
Here are eight digital marketing solutions that you can implement into your small business. See which ones work best for you. Read on for the whole guide or jump straight to your preferred section.
Google/Bing
SEO
Social media
Content marketing
SMS / WhatsApp
Affiliate/influencer marketing
Display banner ads
Email marketing
1. Google / Bing (Paid PPC)
Pay-per-click (PPC) marketing involves businesses paying a fee every time someone clicks on their ad. It can be used on social media, but in this case, we’re talking about search engines such as Google and Bing. What you’re trying to get out of it is a boost to your brand visibility, more leads and more sales.
Pros
Clicks are intent-based as you’re running ads against the keyword being searched for
The results are easy to measure
You can see the impact of your campaign almost instantly
Cons
The aforementioned traffic may not necessarily lead to sales
It takes practice to build up the skills for an effective PPC campaign
Your PPC campaigns need continual optimisation and other maintenance
2.