AJ Yates, a rising star at Neora, is no stranger to entrepreneurship. She likes to say it is woven into her DNA. She grew up immersed in her family’s business, sitting in marketing meetings and watching customer interactions. It’s no surprise that she is a natural in sales. 

“By elementary school, I was starting little businesses of my own selling crafts, wrapping paper, anything I could create, and giving all the money to missions in Africa,”

she says.

“I’ve always loved sales, marketing, and helping people.”

While her journey with Neora is just beginning, she is already off to a blazing start, having earned a Destination Success trip for two to Cabo San Lucas and advancing to the elite rank of National Marketing Director. For AJ, this momentum isn’t an accident. It’s the result of a relentless work ethic, deep respect for the direct selling model, and a solid vision for her future. 
Planting Seeds
While her family’s business was a more traditional brick-and-mortar operation, AJ was drawn to direct selling at an early age. Her grandfather was close friends with a family who still ranks in the top ten earners of all time in the industry. 

“I remember going to opportunity events and feeling

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