Small Business Saturday poised for powerful impact as SBA rallies Americans to shop local

After many Americans go big for Thanksgiving and Black Friday, the Saturday that follows has become the moment to shop small.Observed annually during the first weekend after Thanksgiving, Small Business Saturday encourages consumers to redirect some of their holiday spending toward small businesses — the backbone of the U.S. economy.”With the economy rebounding from forty-year high inflation, there’s never been a better time to shop small in support of local businesses,” Small Business Administration (SBA) Administrator Kelly Loeffler said in a statement.Small businesses employ roughly half of the private-sector workforce and generate nearly half of U.S. GDP, Loeffler noted.WALMART SUPPORTS SMALL BUSINESSES, AMERICAN-MADE PRODUCTS THROUGH NEW ‘GROW WITH US’ INITIATIVE”When we as consumers take part in Small Business Saturday, we’re investing in the workers and job creators who power our own communities,” she said. “This Christmas Season, the SBA asks every American to join us in standing with Main Street to support the small businesses that make our nation strong.”Created by American Express and co-sponsored by the SBA, the shopping holiday is a critical revenue driver for the nation’s 36 million small businesses.Since its launch in 2010, Small Business Saturday has generated more than $220 billion for restaurants, independent retailers

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