QNET, a leading global lifestyle and wellness company using the direct selling model, has been honored with two prestigious Golden World Awards (GWA) for Excellence by the International Public Relations Association (IPRA), the world’s most respected body in communications and public relations.
The awards recognise QNET’s sustained, transparent, and community-driven communication initiatives in Africa that continue to redefine ethical engagement and build public trust in responsible direct selling.
At IPRA’s 70th Anniversary celebration held in Accra, QNET was recognised for two flagship campaigns:
“QNET Against Scams – Ghana” — Winner, Fake News (In-House) category, for its powerful and ongoing awareness drive combating misinformation, online scams, and fraudulent misuse of the QNET brand.
“V-Africa 2025 Convention” — Winner, Reputation and Brand Management (In-House) category, for a campaign that inspired thousands of entrepreneurs across Africa to embrace innovation, leadership, and ethical entrepreneurship as engines of sustainable growth.
A Regional Commitment to Consumer Protection and Integrity
The “QNET Against Scams” initiative began in Ghana in 2023 as part of QNET’s broader strategy to protect communities from brand misuse and deception by criminal syndicates falsely posing as QNET representatives.
Since then, it has been expanded across Sierra Leone, Senegal, and Liberia, supported by partnerships with law enforcement agencies and regulators —