Oliveda International, Inc. (OTC Pink: OLVI) announced the grand Olive Rose opening with the hydroxytyrosol NO MAKEUP premiere launched by its Olive Tree People Inc. subsidiary at New York Fashion Week on September 12- 15, 2025.
In November 2024, Olive Tree People Inc.  introduced the world’s first hydroxytyrosol NO MAKEUP with its new brand, Olive Rose, and has been working on developing other unique products based on hydroxytyrosol.
Olive Tree People and Olive Rose will be represented at New York Fashion Week with a whole collection of unique new products.
Seventy-five waterless beauty makeup artists, led by celebrity makeup artist, Luis Casco, will be there to give over 150 models the perfect “Olive Rose Glow” look.
In addition to Olive Rose, Olive Tree People will be represented by its other brands, Oliveda and LA Dope, and will provide a glow-from-within with the drinkable skincare products I70, I66, and I01, through cocktails and mocktails at the Olive Tree People bar.
The entire Olive Rose collection will be presented to nearly 70,000 waterless beauty consultants in the U.S. and Canada at the North America Convention in Los Angeles on October 4, 2025, and the consultants will be trained in Waterless Beauty Make-up Artist Masterclasses before the products are made available to all customers in November.
The following products are included in the new

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