Zinzino (Zinzino AB) has today acquired the rights to the distributor database and associated customer register, inventory, and IP rights of US-based direct sales company Bodē Pro through an asset acquisition. This is another strategically important step in Zinzino‘s growth plans, which focus on improving personal health and well-being on a global level with innovative biotechnology and a groundbreaking product portfolio marketed through direct sales.
Bodē Pro is a global direct sales company in the health segment, operating primarily in North America and Japan. Its brand portfolio offers a range of innovative products in the health and wellness sector.
The business has a total annual turnover of approximately USD 7 million. The collaboration with Zinzino is expected to add growth through the synergies that arise in the joint networks, combined with Zinzino’s test-based product concept and Bodē Pro’s innovative product range. Profitability through the transactions will thus be able to develop well by utilizing Zinzino’s existing technical platform and organization.
The partnership will also accelerate Zinzino’s expansion in Japan, one of the most sought-after markets in the direct sales industry. Approximately 55% of Bodē Pro’s total revenue currently comes from the Japanese market.
According to the asset purchase agreement, Zinzino will pay a fixed purchase price of USD 2 million upon