MONAT Global Corp., a leader in naturally based, premium haircare and beauty products, announced a significant milestone in its international growth strategy: expansion into six additional countries across Europe and Latin America.
The announcement was made at MONATions 2025, the company’s Global Convention held at Resorts World Las Vegas, August 21-24, in front of more than 4,000 enthusiastic attendees.
Beginning October 1, 2025, MONAT will continue its European expansion with the launch of Austria, followed by Italy in early 2026.
At the same time, MONAT will begin its entrance into Latin America with a launch of operations in Mexico on October 1, 2025.
Building on that foundation, Dominican Republic, Costa Rica, and Panama are scheduled to launch in early 2026.
“This expansion marks an extraordinary moment in MONAT’s journey,”
said Ray Urdaneta, Co-Founder and CEO of MONAT Global.
“From Europe to Latin America, demand for high-performance, naturally based beauty products continues to grow. We are proud to bring MONAT’s award-winning products and unparalleled community to new markets, empowering more people to live beautiful lives.”
With over a decade of momentum and recognition as the world’s #1 direct seller of premium haircare, MONAT has consistently pushed boundaries with science-backed innovation, naturally based formulations, and a culture of purpose and impact.
This expansion reinforces MONAT’s mission to redefine beauty