Monthly Archives: August 2025

IT WORKS!® Appoints Peter Griscom as President & COO to Lead AI-Driven Growth

IT WORKS!®, a global leader in lifestyle and wellness products, today announced the appointment of Peter Griscom as its new President and Chief Operating Officer. An award-winning executive renowned for transformative leadership in the direct selling industry, Griscom brings a proven track record of product innovation, business turnarounds, and field-centric growth strategies.
A two-time “Turnaround of the Year” award recipient, Griscom is widely recognized for his forward-thinking approach and unwavering commitment to field success. His leadership has consistently delivered category-leading products that resonate with modern consumers, earning him a place on the Direct Selling News’ “Forces Under 40” list twice (2017 and 2025).
With six SupplySide Editors’ Choice Awards—including multiple honors for “Weight Loss Product of the Year”—Griscom has built a reputation for developing breakthrough wellness solutions that redefine industry standards. His expertise in aligning people, product, and process has repeatedly transformed product launches into market phenomena.
Griscom’s appointment marks a pivotal chapter for IT WORKS! as the company sharpens its focus on product innovation, digital-first field engagement, and strategic global expansion.

“I’m honored to join a brand as iconic and vibrant as IT WORKS!,”

said Griscom.

“The opportunity to build on this legacy, empower our distributors, and deliver products that lead in every market is exactly

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MWR Life’s Newest Diamond: The Rise of Alexandre Bideau

In a small village of Guadeloupe, a young man named Alexandre Bideau quietly nurtured big dreams.

“I grew up surrounded by beauty, but like many others, I was raised with the idea that life was linear: study hard, get a job, survive,”

he shares.

“But something inside me always knew there had to be more than just surviving.”

Today, Alexandre is living proof that there is more to life than meets the eye. Residing in Montpellier, in the south of France, he’s built a life of purpose, freedom, and real impact through his commitment to people, leadership, and personal growth. His story is not one of overnight success, but of resilience, reinvention, and leading with heart.
A Journey Sparked by Travel
Alexandre’s introduction to the world of network marketing didn’t come from a corporate pitch; it came from his own students. At the time, he was working in education, teaching and helping others grow.

“They started telling me about this concept where you could travel and save money at the same time,”

he laughs.

“I was planning a family trip to Bali and thought, why not?”

That simple decision to find travel discounts was the catalyst for a journey he never expected.

“I wasn’t

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