Mary Kay recently announced the launch of its cutting-edge AI Foundation Finder.
This is an intuitive technology designed to help consumers effortlessly find their foundation match, the company said. In the meanwhile, the aim is to empower Mary Kay independent beauty consultants to guide their customers in finding the right match – right from their phones.
A first in the direct selling industry, this AI Foundation Finder uses advanced artificial intelligence to scan a customer’s face on their mobile phone and provide personalized shade recommendations in just seconds.
What sets this AI-powered tool apart is that it is informed by a scientifically developed scale offering an inclusive and nuanced understanding of human skin tones.
The technology captures the user’s skin tone using their camera and then matches it to the most accurate Mary Kay foundation shade by analyzing the user’s skin tone and the corresponding RGB values of the Mary Kay foundation products. Mary Kay holds exclusive rights to the tool, making it a true direct selling industry disruptor.
“AI Foundation Finder fuels our vision to be a beauty disruptor in the direct selling space and beyond,”
said Dr. Lucy Gildea, Mary Kay’s Chief Brand and Scientific Officer.
“We are pioneering AI shade matching globally, helping consumers